If you’re a content writer, you may have heard that long-form content is the way to go. And it’s true! There are many benefits to writing long-form content, including improved search engine optimization (SEO), more engagement from readers, and increased social shares. Here’s a closer look at each of these benefits.
Long-form content has many benefits, including:
Long-form content is a great opportunity to build trust with your audience. The longer you have them on your website, the more likely they are to make a purchase from you.
Another benefit of having more in-depth content is that it gives you the opportunity to experiment with different styles. The more styles you try, the better you’ll get at writing blog posts. Write for your audience, not for search engines.
Writing for search engines is the most common mistake I see people make when trying to create blog posts. They include keywords and keyword derivatives that have little to do with their business or the actual topic.
When you focus on keyword density, you lose sight of the main goal – writing for your audience. Your readers won’t stay on your blog, and they won’t make purchases from you. Your content has to be informative and valuable.
Only then will people share it with their friends, who will share it with theirs, and so on. Never, ever forget that your blog’s primary goal is to provide value to your audience. Sign up for a free 7-day trial.
Improved search engine optimization (SEO)
It’s no secret that longer blog posts tend to perform better in search engine results than shorter ones.
In fact, a recent study showed that articles with an average word count of 1,500 words or more received 68. 1% more shares and 36. 4% more links than articles with an average word count of under 1,000 words!
So, if you’re looking to improve your SEO with your next blog post, writing long-form content is a great strategy to consider.
More engagement from readers
By providing in-depth and comprehensive information on a given topic, you’ll give your readers a chance to really understand what you’re talking about – and hopefully encourage them to engage further with your writing.
Choose an interesting topic that will captivate your audience. Some of the best long-form blogs out there take a particular angle on a very general topic.
This is what makes them so successful – the writer is able to delve into the specific elements of their subject and really explore the topic in depth. Other times, you can take a narrow topic and tell a compelling story around it. It all depends on the angle you want to take. Sign up for a free 7-day trial.
Increased social shares
Long-form content is simply defined as being longer than the average blog post or articles people typically see online. This could mean anything from blog posts that are 1,500 words or more to eBooks and whitepapers that are several thousand words in length.
Why is long-form content so effective? According to a study from the Content Marketing Institute, 40% of buyers prefer to consume content written in a long-form format.
Furthermore, the same study shows that 53% of users want to consume long-form content on any device they choose. This makes sense, as long-form content can always be further optimized for mobile consumption.
For example, once you have a blog post or eBook written, you can allow it to be digested by your audience on their mobile devices, making it more likely that they’ll finish reading it. Sign up for a free 7-day trial.
Summary, for writing effective long-form content:
* Choose a topic that you are passionate about and that you know a lot about. This will make it easier to write engaging and informative content.
* Research and gather as much information as possible on your topic. This will help you write a comprehensive and informative piece of content.
* logically structure your content. This will make it easy for readers to follow your argument and understand your points.
* Use clear and concise language. Avoid jargon and technical terms that your readers may not understand.
* Break up your content with images, videos, and other multimedia elements. This will make your content more visually appealing and engaging.
* Promote your content on social media and other channels. This will help you reach more potential readers and drive traffic to your website.
By following these tips, you can write effective long-form content that can help you improve your SEO and reach more potential customers.
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